The Most Important Product Releases of 2024 (20 – 1)

Important products aren’t always good or bad. Often, they fall somewhere in-between, all the while offering perspective on where a particular industry has found itself … and where it might be going.

This is the spirit driving the 12th annual GP100, Gear Patrol‘s mighty, end-of-year roundup collecting the year’s most relevant releases from tech, motoring, style and watches, outdoors and more.

This year, we also decided to do something we’ve never done in more than a decade of publishing the GP100: rank our winners, focusing on novelty, popularity and impact on culture at large.

You might not agree with our selections. You definitely won’t agree with the order. But maybe, just maybe, you might agree with us on this: products have never been so dynamic, exciting and downright important to our lives.

Check out the collection page to see which other products made the final cut. To see last year’s winners, follow this link.

20. An EV for traditional driving enthusiasts

The 2025 Hyundai Ioniq 5 N is a gift to driving enthusiasts that nobody saw coming. More than a car, it’s a cultural artifact. It posits that electrification doesn’t mean abandoning the pursuit of excitement but reimagining it entirely.

A hatchback with 641 horsepower and a track-tuned suspension, the Ioniq 5 N also just happens to be an EV. The 5 Nis a radical reinterpretation of what a hot hatch can be.

Here, Hyundai has engineered something extraordinary, a vehicle that delivers the raw, tactile excitement traditional performance car enthusiasts yearn for while also embracing the pursuit of a zero-emissions future. It’s a car that challenges preconceptions about electric vehicles and succeeds in garnering all the right kind of attention.

By implementing innovative features like an artificial engine sound, digitally simulated manual gearbox and legitimate “drift mode” (just trust us), Hyundai engineers have managed to reconnect electric performance with the visceral cues of a mechanical spirit that car enthusiasts crave.

Today’s EVs have made acceleration and speed irrelevant, and it turns out that it’s the mechanical soul we drivers seek, not just power. And the 5 N has it in droves.

Wrapping the story is the design rebellion that Hyundai vehicles are bearing. The N variant makes the most of its angular, retrofuturistic lines to communicate something sorely missing in cars these days: a little bit of fun.

We love its aggressive stance and its unapologetic focus on being a blend between performance car, mobility statement and uniquely Korean optics. Turns out, the future of fun is not reserved exclusively for the well-heeled.

19. Recovery boots, without the wire

Compression boots, otherwise known as pneumatic compression sleeves, have taken over gyms, physical therapy offices and many a marathon pop up.

But beyond their sky-high price tags, one thing about them has halted widespread adoption of these air-filling boots designed to flush metabolic waste from athletes’ lower limbs: they’re clunky, with users tethered to pumps and outlets via hoses, cables and ancillary control units. That makes them hard to move around the house, let alone pack for a race or sporting event away from home.

The new Normatec Elites, meanwhile, come with battery-powered control units affixed to each leg, eliminating the need for a burdensome hose. What’s more, each side can sync up with the other, ensuring a symmetrical massage.

Like the category-leading Normatec 3 Legs, the Elites boast seven compression levels, with the option to target a specific area via ZoneBoost technology. But their four-hour battery life and unfettered form factor promise enhanced portability and ease of use.

18. A new benchmark in mechanical timekeeping accuracy

The perpetual calendar has long been the king of mechanical watch complications, but a new ruler usurped the throne this year. The king is dead, long live the king.

There are numerous levels to calendar watches. The simplest track the date and must be manually corrected for every month that contains fewer than 31 days.

Next are annual calendars, which automatically account for the different number of days in each month and only need manual intervention every four years to correct for the leap year.

Finally, there are perpetual calendars, which account for leap years and will remain accurate until the next time the Gregorian calendar skips a leap year in 2100.

For any reasonable person, that should be enough. But IWC’s watchmakers in Schaffhausen are not reasonable. 

Their Eternal Calendar goes even further, incorporating a 400-year gear that completes just one revolution every four centuries, skipping the pre-scheduled three leap years during that period. The watch’s calendar will remain accurate until at least the year 3999.

That itself is an absurd achievement, but it’s not even the watch’s greatest claim to fame. The Eternal Calendar also has a moonphase complication that IWC says will remain accurate for 45 million years, a staggering figure that is impossible to comprehend but, it would seem, not necessarily engineer.

17. America’s first organic NA

This was the year nonalcholic beer grew up, with seemingly every brewery in America releasing their own take on the category — if not several.

Kernza Golden Brew, a collaborative brew between Patagonia Provisions and Deschutes, was the most novel by far.

The beer is made with Kernza, a perennial grain known to “improve soil health, minimize erosion, preserve biodiversity and protect waterways,” the two companies claim.

But it also has the distinct honor of being the first certified organic non-alcoholic craft beer in the US, exemplifying the key characteristic that makes NAs the most exciting category in all of beer: choice.

16. A new breed of mirrorless camera

Nikon’s third-generation Z6 is its latest midrange full-frame mirrorless camera. And it’s a big deal because it features a 24.5-megapixel “partially-stacked” CMOS sensor — the world’s first camera to feature such sensor technology.

The partially-stacked sensor is a hybrid between a fully-stacked and an unstacked sensor; it does have a layer of processing chips “stacked” to the back of the sensor, but that layer doesn’t fully cover the sensor — just the top and bottom.

This results in the Nikon Z6III being significantly faster speeds — in terms of auto-focus, continuous shooting rates and video frame rates — than any 24-megapixel full-frame camera before. That includes its predecessor, Nikon’s 2020-released Z6 II.

And while the Z6III still can’t match the speed and performance levels of Nikon’s flagship Z8 and Z9 mirrorless cameras (which share the same 45.7-megapixel “fully stacked’ CMOS sensor), it’s a lot closer than ever been before.

Throw in the fact that the Z6III is less than half the price of those premium offers, and Nikon gave it other essential improvements over the Z6II — including a much brighter electronic viewfinder and a more rugged body — and the Z6III sets a new standard for midrange mirrorless cameras.

15. Not your normal cup of coffee

Innovation works in mysterious ways. Sometimes it involves loads of research and development, high-tech materials and cutting-edge design. Other times, it’s a couple of Swiss dudes jamming 20 cups of coffee into a toothpaste tube.

No, really. That’s No Normal coffee, which ranks high on this list not only for the technical achievement but also because, unlike products serving a hyper-specific niche, literally anyone who’s not allergic to caffeine can enjoy the fruits of Philippe Greinacher and Alexander Häberlin’s labor. 

The Dark Roast’s incredibly concentrated formula? Primarily 100 percent Fairtrade Arabica beans, sweetened with organic Swiss beet sugar. 

From an outdoors perspective, we’ve been impressed with how smoothly you can stir five grams (or more) into 100 milliliters of cold or boiling water for instant coffee that tastes and kicks like real coffee (because it is) — and is ready to drink faster than any backcountry solution we’ve tried.

Because the contents of each 100-gram tube is basically a paste, you can also just squeeze the tasty (albeit quite strong) formulation onto a cracker, banana or directly into your gaping maw. 

The original caffeine source, stashable in a pocket and available in literally seconds? That deserves serious buzz.

14. Everyday sneakers have never felt so good

When it comes to an iconic product — like, say, the Vans Authentic — there will always be an opportunity to iterate upon design while staying true to the original. But the overlap is small and easy to miss.

Fortunately, Vans threaded it wonderfully with the release of it Premium Classics, which remaster the brand’s most iconic silhouettes with improved materials like heavy-weight canvas and full-grain leather. Think of it as the Vans’s answer to the Chuck 70, replacing the Vault collection of yesteryear.

The kicker: a new antifatigue insole hidden in each model, resulting in a pair of elevated classics that don’t just look good but feel it, too.

13. A PC laptop that finally challenges the MacBook Air

Microsoft’s line of Surface computers has long since achieved at least one key goal: setting a standard for premium PC hardware design that all other PC makers should aspire to.

And yet, while the machines have looked beautiful and performed well, they never managed to match the combination of processor performance and battery life of Apple’s perennial ultraportable computing champ, the MacBook Air. 

Microsoft seems convinced that a bevy of new AI features should be the main draw of the 7th edition of the Microsoft Surface Laptop. But being the first PC laptop to finally squeeze the right balance of performance and battery life from an ARM-based chip is this machine’s actual crowning achievement. 

The combination of Qualcomm’s Snapdragon X Plus and X Elite processors, greater native app support for ARM64, and Microsoft’s improved PRISM emulator now lets even the baseline Surface Laptop handle most common PC workloads and tasks with ease, generally mirroring the performance they’ve come to expect on traditional Intel-equipped laptops.

Even under the heaviest of workloads and power-draining settings (like max screen brightness), this laptop can manage 7 hours of use at a minimum. Lighter computing loads and settings can easily translate into 13+ hours of use on a single charge. In other words, the 7th generation Surface Laptop finally delivers the all-day computing performance MacBook Air users have enjoyed for years. 

The machine also features other hardware refinements, including thinner bezels and slightly larger displays with support for HDR with Dolby Vision and variable refresh rates (up to 120Hz), a new precision haptic touchpad, an upgraded 1080p webcam, and a second UBS-C port that’s compatible with USB 4.

The result is a laptop that, judging by the other impressive laptop releases that have followed it this year, has raised the bar for the Windows ultraportable category and helped restore balance to the Mac vs PC debate.

12. A pitch-perfect answer to the clarion call of collectors

Is there anything more satisfying than when a brand listens to its customers?

The year 2018 was a monumental one for Tudor, with the brand launching two important new watches: the Black Bay GMT  and the Black Bay Fifty-Eight. The response to both was positive, but almost immediately, fans of the brand began requesting that Tudor find a way to combine the two watches. 

Many loved the style and functionality of the GMT but found its case too large to wear comfortably. The Black Bay Fifty-Eight, meanwhile, had proportions that were widely hailed as perfect. So if Tudor were to make a GMT in the BB58 case, then we’d theoretically have the perfect travel watch.

It took six years, but that’s exactly what Tudor gave us in 2024. The Black Bay Fifty-Eight GMT is, in many ways, even better than what fans had hoped for.

Yes, it packs GMT looks and functionality into a smaller case roughly the same size as a BB58. But it’s also the first Tudor GMT with a Master Chronometer movement, the first to include the option of an integrated rubber strap, and the first with a tool-less micro-adjustable clasp, which is found on both the bracelet and strap.

It’s nice to know Tudor’s been taking notes these past six years.

11. A beloved truck, ready for another decade of fanaticism

The champ is back in the ring and in better shape than ever. After nearly 20 years of minor changes following Toyota’s time-honored product strategy of “if it ain’t broke, don’t fix it,” the brand has introduced an all-new Tacoma with a clean-sheet build, adding new trim levels, new powertrains, and all the creature comforts one now expects even in a mid-size pickup.

Not only is it the most significant mid-size truck redesign in recent years, it’s also a pivotal response to a very competitive class of enthusiasts hungry for capability, technology and modern truck aesthetics.

Every manufacturer wanted a piece of the Tacoma’s milkshake. A bold redesign signals that Toyota is reading the room and subreddits when it comes to mid-size trucks for both adventure enthusiasts and everyday consumers.

Built on Toyota’s all-too-important TNGA-F global truck platform, the 2025 Tacoma features a more muscular exterior design with sharp body lines that break decisively from its predecessor’s friendly, rounded styling. Toyota clearly looked at what Chevy, GMC and Nissan had done with their midsize trucks and put its own uniquely Toyota spin on the look, retaining enough traditional design language so as not to upset the Tacoma faithful.

We think it works quite well in a CrossFit body kind of way. In terms of actual muscle, the new turbocharged 4-cylinder engine with an available hybrid powertrain option is a game changer. This hybrid isn’t a Prius, folks; it’s all about power, up to 326 horsepower and 317 lb-ft of torque. Paired with a more stable chassis or optional hydraulically dampened front seats on the TRD Pro model, the on-road driving experience is radically improved, delivering a compelling blend of efficiency and performance previously unseen in a Tacoma.

Inside, Toyota has dramatically elevated the quality and available features, which were sorely lacking in the previous generation. A modern infotainment system with a massive touchscreen, advanced driver assistance features and an improved overall aesthetic finally bring the Tacoma into this decade.

Headlined by the flagship TRD Pro model and an exclusive overland-focused Trailhunter trim, the new Tacoma comes standard with advanced off-road technologies that position it as a serious contender against fierce competition in the Ford Ranger Raptor and Chevrolet Colorado ZR2/GMC AT4X. Multiple terrain modes, advanced suspension systems and purpose-built off-road hardware ensure the Tacoma isn’t just a lifestyle accessory but a genuinely capable truck right off the lot.

It’s clear that Toyota is confident there’s a Tacoma for everyone, and the all-new generation is proof that Toyota is ready for another decade atop the segment it defined.

10. The best bet from a year of insulation breakthroughs

Considering jackets Aether, Goldwin and Graphene-X introduced alone, 2024 was huge for insulation innovation. Yet another brand rose above that crowded field with both an approach and product that wowed.

Coming to market after three years of development, Mountain Equipment’s Oreus Hooded Jacket boasts high warmth-to-weight synthetic insulation that delivers the benefits of down without its, ahem, downsides.

The key? A patented construction called Aetherm, which involves weaving recycled polyester fibers through heat-reflective fabric technology.

The formula helps moisture dissipate swiftly, keeping you warm even when wet. It requires no stitch-through baffles, which can cause cold spots as loose-fill insulation shifts. And the fibers’ interlocking structure lets you smush the jacket down in your luggage or backcountry pack without losing loft. 

The Oreus jacket also features such winter adventure requisites as PFAS-free DWR, an adjustable, helmet-compatible hood, a plentitude of pockets, a two-way front zipper and dual-tether hem drawcords to lock in precious heat when temperatures drop.

So while we could try to stay warm by wrapping ourselves in all the marketing copy we’ve read hyping various insulation upgrades, what the Oreus actually delivers out in the field feels like a much more attractive option.

9. A chair designed for socializing

Developed by Japanese designer Noboru Nakamura, the Poäng has become one of Ikea’s most recognizable designs, and not just because of its unique cantilever frame.

It’s everywhere and has been for years. At last count, Ikea had sold an estimated 30 million examples … that was almost a decade ago.

Over the years, the brand has made minor tweaks to the global hit. Its frame went from metal to wood in the 1990s and it’s even a little narrower now, which helps Ikea to keep the price low.

In 2024, the Poäng recieved perhaps its biggest change yet, when Ikea chopped off the chair’s high headrest (mind you, along with a third of its price).

The reason? According to Ikea, its shorter stature makes the chair “more social” — a seat for conversing, not taking a nap.

In case you’re wondering whether or not the alteration strays too far from Nakamura’s vision, rest assured.

Ikea worked with Nakamura (who sadly passed away in 2023) on the low-back version of the Poäng, which arrived after his passing as a tribute worthy of discussion.

8. Apple’s biggest hardware flex of 2024

With all due respect to the engineers behind the groundbreaking Vision Pro headset, the M4 iPad Pro is Apple’s most impressive hardware release of 2024.

The 11-inch and 13-inch versions are the thinnest devices Apple has ever made. The larger 13-inch size is actually the thinnest of the two versions, measuring just 5.1mm thick. 

They weigh only 0.98 and 1.03 pounds, respectively, which, in a twist of irony, makes them lighter and thinner than Apple’s traditionally thin and light iPad Air line. 

Apple also introduced an entirely new form of OLED display technology to the tablet market, which they dubbed “Tandem OLED.” It layers two OLEDs on top of each other to provide rich colors, deep black levels, and peak brightness levels of 1,600 nits on par with Apple’s $5,000 Pro XDR Display monitor. 

Apple even boldly chose to skip an entire processor generation and use the iPad Pro to introduce its new M4 chip, which only months later made its way into Apple’s professional-grade MacBook Pro line.

And mercifully, they finally repositioned the front-facing camera to landscape orientation, eliminating the strangest quirk of using past models equipped with a keyboard. 

In other words, Apple fixed or vastly improved every known hardware shortcoming of the previous generation, making the all-new iPad Pro as close to slate computing hardware perfection as one could ask. 

It’s so freakishly over-engineered and refined that it’s natural to wonder if this seventh generation will be the last of the iPad Pros as we’ve known them, at least until a rumored new folding screen design redefines the category forever. 

7. An affordable whiskey that defied stereotypes

We’ll admit that we were skeptical and maybe even a tad disappointed the first time we learned about Traveller Whiskey in late 2023. In fairness to us, though, we didn’t know much back then. 

We knew Traveller was the first of its kind project from Buffalo Trace and eight-time Grammy winner Chris Stapleton. We knew it was 90 proof. And we knew it would be a blended whiskey selected from out of 50 recipes tested.

But we’d also tried more than our fair share of celebrity back spirits, none of which turned out to be anything special, no matter how much money they wound up making for all parties involved. 

And frankly, we presumed that an esteemed distiller like Buffalo Trace, known for making cherished American whiskies including Eagle Rare, W.L. Weller, Blanton’s, E.H. Taylor, Jr., and yes, even “Pappy” Van Winkle, would be above such distractions.

We should have also known better, though, than to doubt Buffalo Trace Master distiller Harlen Wheatley, or Chris Stapleton for that matter, both of whom have clear track records for valuing substance over style. 

While we still wish there was more transparency about the whiskey inside the bottle, our taste tests found plenty to appreciate about Traveller’s unpretentious and easy-drinking nature, especially for anyone fond of wheated bourbons and spicier ryes. 

Many spirit-tasting experts wound up feeling the same way it turns out. 

Now, at the end of its first year, Traveller has racked up 15 medals from spirits competitions since its launch, including “Best in Class Gold” at the 2024 Whiskies of the World competition. That means it’s officially the most awarded superpremium whiskey release of 2024 by Buffalo Trace’s tally.

And in a world now ceaselessly bombarded with increasingly expensive and rare whiskies, it’s refreshing that Traveller sells for a reasonable $40 and more importantly, has remained readily available on many liquor store shelves. 

Here’s hoping Buffalo Trace keeps it that way. 

6. A humble T-shirt with industry-shifting potential

This seemingly generic garment was born from a partnership between American Giant and Walmart. The retail giant was searching for ways to begin deploying the $350 billion investment it had publicly committed to US manufacturing in early 2021.

The company connected with American Giant to discuss the possibility of creating an exclusive made-in-America t-shirt it could sell in more than 4,600 US retail locations.

The hurdle, as has always been the case with made-in-America garments, was price. The challenge was making a t-shirt that, while pricier than others on the shelves at Walmart, still needed to cost dramatically less than any other made-in-America t-shirt.

The key unlock was Walmart’s scale and willingness to make the financial commitments necessary to bolster American Giant’s fledgling supply chain. The prospect of making t-shirts at the volume of Walmart’s needs incentivized all parties involved to invest in efficiency improvements, which helped drive costs down. American Giant also implemented less labor-intensive sewing methods and swapped in less expensive yarn to lower costs further.

The result is a t-shirt made in America from 100 percent American-grown cotton that costs $12.98, or roughly 70 percent less than any made-in-America t-shirt offered by American Giant before.

Between the price and Walmart’s retail presence, it’s better positioned than arguably any other garment before it to help rebuild and grow domestic clothing manufacturing.

5. An inclusive sport pack truly made for everyone

Though it has increasingly become associated with fashion, Nike is, first and foremost, an athletic brand. The Portland-based company has gone to great lengths to codify that fact through consistent fitness- and sport-related innovation. Its most significant release of the year takes an even more comprehensive, inclusive approach.

Developed, prototyped and tested over years for Nike’s Paralympic athletes (and debuted at this year’s Paralympic Games), the Nike Elite EasyOn Backpack’s design hinges on customizing not just what it carries but how.

For instance, the straps can be worn over the shoulders like a traditional backpack but they can also be swapped for wheelchair-compatible ones or a single sling. Moreover, patented clasps toward the bag’s top widen or narrow the fit, making it compatible with all body sizes and shapes.

Even the way it opens — a peel-top magnetic enclosure and full clamshell opening — was built with that same aim toward inclusivity in mind.

Brent Radewald, Nike’s lead equipment designer, says, “Universal design helps all athletes perform at their best. If we can create a better bag for our adaptive athletes, we create a better product for every athlete.”

On that matter, it’s easy to agree.

4. Spray-on uppers, made by robots

When Hellen Obiri broke away from the pack during this year’s Boston Marathon, few spectators questioned whether the defending the champ would win the world’s most prestigious race.

Instead, the only thing anyone could ask was, “What the hell are those shoes?”

They turned out to be an unreleased version of the year’s most intriguing model, the On Cloudboom Strike LS, which feature a laceless upper sprayed-on by robots. It’s just as cool as it sounds.

But to appreciate them fully is to recognize the thing they’re destined to replace. Traditional uppers are engineering marvels. Hundreds of materials come together across complex steps that range from yarn extrusion to gluing everything in place.

That said, more steps mean more waste, more overseas manufacturing and, as far as runners are concerned, more weight on their feet. In other words, slower times.

By comparison, these LS uppers, short for LightSpray, are made using an automated manufacturing process developed by On. Robotic arms spray the upper onto a mold with single piece of synthetic monofilament — similar to how a spider weaves its web. Then, the upper attaches to the midsole with a patent-pending thermal bonding technique.

The whole process, which can be done anywhere in the world, takes three minutes from start to finish and cuts down the carbon emissions up to 75 percent, the company claims. One shoe weighs just 170 grams (six grams).

To date, super shoes have largely been defined by foams and plates. There are likely still gains to be made in these areas, but they’re marginal at most — with every major brand on a race to the bottom.

Even if spray-on uppers aren’t the final frontier, they’ve at least given the industry somewhere else to run.

3. A game-changing gadget for internet anywhere

In this post-pandemic era, remote work is still a norm. And while people can work pretty much anywhere — so long as they have access to Wi-Fi — that usually means the house.

The Starlink Mini changes that.

The device works with Elon Musk’s expansive satellite-based broadband service to deliver high-speed, low-latency Wi-Fi to an entire family’s worth of devices, even in the most remote places on the globe.

What’s more, the Starlink Mini is the size of a small stack of printing paper — weighing less than three pounds — and it can be powered by a portable battery. In other words, it’s an absolute game-changer for portable connectivity.

Yes, it’s a touch on the expensive side. The equipment kit costs $600. And you’ll need to pay a monthly service fee. But no other device on the planet delivers on its promise: fast, reliable internet, both everywhere and nowhere.

2. A tool watch so wonderful, it might make you believe in magic

Once in a while, a product comes along that functions in such a way that it can only be described as magical. This Panerai dive watch may not actually run on pixie dust, but it inspires so much joy and childlike wonder that it might as well.

Dive watches, by definition, require luminescence. Mechanical watches use either photoluminescent paint that must absorb light to emit a glow, or tritium gas, which permanently glows — although not very brightly — for around 25 years. Quartz watches use electrical lights that run off of the watch’s battery.

But what if a mechanical watch could produce enough electricity to power electrical lights of its own without batteries? 

It seems like something out of science fiction, but Panerai created such a mechanism for the awe-inducing Submersible Elux LAB-ID.

The watch’s mechanical movement contains four barrels dedicated to storing energy generated by winding the crown. A micro-generator inside the movement converts this energy into electricity, which powers LED lights on the hands, indices and bezel. These lights can then be turned on and off like a light switch via a pusher on the case.

The system took Panerai eight years and three patents to develop, displaying the rare sort of obsessive dedication to innovation required for such a spellbinding invention.

1. A superlative SUV that checks every single box

Boxy is back. And, surprise, it’s Lexus leading the charge with the all-new 2025 Lexus GX. Not only is it the best-looking Lexus SUV of the past decade, it’s one of the most capable, too.

The bold redesign confirms that Lexus has been reading the room when it comes to luxury 4x4s for both off-road enthusiasts and consumers at large. Lexus embraced a rugged yet modern aesthetic that’s normally been left to the aftermarket in the past. And by doing so, the GX has realized its full potential. It’s the Lexus that non-Lexus people want.

In our hands-on testing, we called the GX550 “boxy, brilliant, and badass,” and as 2024 has worn on, we’ve grown decisively confident in our assessment: the GX550 is a superlative SUV.

Built on a platform shared with the new Toyota Land Cruiser, the 2025 GX’s muscular exterior and semi-squared-off body lines are reminiscent of the coveted 1990s FJ80 Land Cruiser. Lexus has tastefully reimagined its polarizing spindle grill into a rugged version that works handsomely on the new GX.

Particularly noteworthy is the potent twin-turbocharged 3.4-liter V6 engine, which replaces the long-running V8 and delivers a much-welcomed punchier feel to the platform.

The GX comes standard with a sophisticated four-wheel drive system and multiple terrain modes. But the Overtrail — a luxurious overlanding-inspired model — ups the ante, making it genuinely capable in off-road scenarios while maintaining Lexus’s renowned ride quality. (And if you can swing the Overtrail+ model, you’ll be greeted with one of the best sound systems out there, which only gets better as you break in the cone-based speakers.)

Advanced technologies like adaptive suspension, multi-terrain select and crawl control ensure performance across diverse driving conditions, allowing the GX to encroach on territory long held by Land Rover.

Inside, the GX offers a well-appointed yet purposeful cabin with the kind of high-quality but subdued materials and design Lexus masterfully executes. Yes, there’s an all-new infotainment system and suite of advanced driver assistance features, but the genuinely unfussy design, Land Cruiser underpinning and a distinctly Lexus ride experience are exactly what the doctor ordered.

The 2025 Lexus GX emerges from a standout year of products as a standout product. It’s bringing people closer to owning a Lexus and definitively responds to the ultimate challenge for products: that there is a way to do it all without compromise.

In a race among nothing but winners this year, the Lexus GX550 stands above them all.

You’ve reached the end of the GP100, our countdown of the year’s most significant releases. Check out the collection page to see what else made the list or browse last year’s winners.

Related Topics